Aboitiz Foods’ flagship sustainability campaign, ‘everymeal’, earned the Bronze Award for Best Content Campaign for Sustainability at the inaugural Content Marketing Awards Asia Pacific 2026 presented by NEXT Awards.
The campaign was recognized as one of the top regional entries by major organizations, including RHB Bank Malaysia, Telkomsel, Warner Bros Discovery, and Sentosa Development Corporation.
The recognition underscores Aboitiz Foods’ efforts to make sustainability more visible, relatable, and easier to understand across the food value chain.
Making sustainability more accessible
Aboitiz Foods developed ‘everymeal’ to address a clear communications gap. While sustainability initiatives were already being implemented across its businesses through Pilmico and Gold Coin, many of these stories remained technical, fragmented, or largely untold.
“The ‘everymeal’ campaign was created to help more people understand that sustainability is not limited to environmental initiatives,” said Joeben Gamatero II, Aboitiz Foods Vice President for Agribusiness Marketing and Brand & Reputation Management.
“It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain.”
The campaign unified sustainability stories under one narrative anchored on food, using story-led content to show sustainability across the value chain. It highlighted responsible sourcing, better formulations, safer production, animal care, community partnerships, and operational improvements.
This approach has helped make sustainability more visible and easier to understand across the region. In 2025, ‘everymeal’ generated more than 32 million online impressions, featured stories aligned with 13 of the 17 United Nations Sustainable Development Goals, and gathered over 70 story submissions from team submissions.
Contributions came from production, supply chain, corporate social responsibility, human resources, and quality assurance teams across Brunei, China, Indonesia, Malaysia, Philippines, and Vietnam.
Recognizing progress while continuing the work
The award marks a milestone, but Aboitiz Foods recognizes that its sustainability journey is ongoing.
Aboitiz Foods Chief Risk Officer Annacel Natividad added, “This recognition affirms our commitment to integrating responsible practices across our operations, while reminding us that sustainability is a journey of continuous improvement. Through everymeal, we are able to share our progress, inspire meaningful change, and encourage our team members to take an active part in our sustainability story.”
As Aboitiz Foods continues to advance its sustainability initiatives, everymeal will remain a key platform for sharing the people, partnerships, and practical actions that help sustainably feed Asia’s growth from mill to meal.