Charoen Pokphand Foods (CPF) and NH Foods Ltd have advanced their joint venture in Thailand, moving into full production with the launch of the CP Nippon brand. The facility in Chachoengsao province will serve both domestic consumers and export markets across Asia.
CPF NH Foods Co Ltd was formally established in November 2025 as a 50:50 partnership. The venture’s new production phase signals a strategic shift toward premium processed pork products, designed to meet rising demand for high-quality protein in the region. The Chachoengsao facility can produce 3000 tons annually, underscoring the scale of the companies’ ambitions.
Combining expertise for premium pork
CPF contributes its integrated supply chain, extensive distribution network, and regional market knowledge. NH Foods brings advanced food processing technologies and Japanese culinary expertise. Together, the companies aim to set new standards in processed meat production.
CPF CEO Prasit Boondoungprasert said the partnership strengthens Thailand’s pork industry and enhances its role as a regional exporter. NH Foods President Fumio Maeda highlighted the blend of Japanese culinary traditions with Thai operational excellence, promising refined food experiences for Asian consumers. The CP Nippon brand reflects this combination, positioning itself as a premium choice in processed pork.
Commitment to quality and sustainability
The Chachoengsao facility uses advanced production systems and strict quality assurance aligned with international standards. Both companies emphasize commitments to food safety, traceability, and sustainability.
The CP Nippon product line showcases NH Foods’ culinary craftsmanship, rooted in Japanese traditions, combined with CPF’s high-quality raw material sourcing. Beyond product innovation, the joint venture pledges efficient resource use and environmentally responsible operations, consistent with CPF’s “Kitchen of the World” vision. This focus on sustainability reassures consumers and supports the brand’s long-term credibility.
Outlook for regional markets
CP Nippon’s launch positions CPF and NH Foods to capture growing demand for premium processed meat across Asia. With CPF’s distribution reach and NH Foods’ expertise, the joint venture aims to strengthen Thailand’s role in the regional protein market..
Export destinations include Japan, Hong Kong, and Singapore, alongside Thailand’s domestic market. The partnership broadens consumer choices, offering products that combine Japanese refinement with Thai production strength. In steady terms, the venture reflects Thailand’s continuing effort to expand its role in Asia’s food industry.