Betagro said the deal marks its entry into food technology and extends its food business from production to digital distribution.
Betagro, a Thai integrated food company, has acquired a majority stake in Freshket, a digital food supply platform for the hotel, restaurant, and catering sector.
In a recent statement, Betagro said the deal was made through Betagro Ventures, without any financial detail.
Betagro said the deal marks its entry into food technology and extends its food business from production to digital distribution.
The acquisition can strengthen its foodservice business by linking its certified food production and nationwide logistics network to Freshket’s platform.
Freshket was founded in 2017 and connects farmers and producers directly with foodservice businesses. Its platform offers more than 10,000 products to more than 20,000 operators, with delivery accuracy above 98.5%. Customers use it to simplify logistics, reduce food waste, and improve supply-chain transparency.
Freshket plans to upgrade its cold-chain logistics and expand its imported range, including seafood, premium Japanese ingredients, cheese, and butter. It also plans to extend its service area beyond Bangkok, Pattaya, Hua Hin, and Khon Kaen to greater Bangkok and major regional cities.
What the partnership delivers
Betagro and Freshket said the partnership would give hotel, restaurant, and catering operators faster access to a wider range of products, including meat, fresh produce, dry goods, and frozen items, at lower cost.
Chayadhorn Taepaisitphongse
Chayadhorn Taepaisitphongse, President of Animal Nutrition and New Ventures at Betagro, said Freshket has built the leading digital channel to Thailand’s foodservice operators. Betagro can bring the production and logistics scale to support it.
“This investment marks our entry into FoodTech and is a key step in building an integrated food ecosystem that serves customers from farm to kitchen. Together, we will give horeca operators faster access to more quality products at better cost, and strengthen the competitiveness of Thailand’s food industry,” he added.
Ponglada Paniangwet
Ponglada Paniangwet, CEO and co-founder of Freshket, said the backing will let the company deliver high-quality and cost-effective ingredients to foodservice operators and drive sustainable growth for the company’s business over the long term.
“Secure, cost-efficient supply at the source is what every food distributor needs, and that is what Betagro gives us,” she added.
The partnership underscores Betagro’s commitment to innovation-led, digitally driven growth. By making Thailand’s food supply chain more efficient and transparent, it will open up sustainable growth opportunities for farmers, producers, restaurant operators and the wider food ecosystem.
About Betagro
Betagro stands as a leading integrated food company in Thailand, driven by the purpose of enriching people’s lives with ‘Better Food’. This means consistently delivering the highest food safety standards, superior taste, and uncompromising quality, all offered at a fair price and produced sustainably.
Its comprehensive operations cover the entire food value chain, from upstream to downstream. Its core businesses encompass animal feed production and distribution, animal health and nutritional supplements, and robust livestock farming.
Betagro also excels in the production and distribution of meat, eggs, and fish, alongside a diverse range of processed foods and premium pet food products. The company proudly serves a broad customer base, both domestically and across more than 30 international markets.
About Betagro Ventures
Betagro Ventures is the corporate venture capital and venture building arm of Betagro Group, one of Thailand’s leading agro-industrial and food conglomerates. Founded in 2021 and headquartered in Bangkok, the firm manages a USD 30 million fund dedicated to accelerating innovation in the global agricultural and food sectors.
About Freshket
Freshket is Thailand’s leading B2B digital food supply chain platform, operating as an integrated online marketplace that connects farmers and food producers directly with commercial kitchens. The platform serves over 20,000 businesses—including hotels, restaurants, and catering operators — by offering a catalog of over 10,000 fresh and dried food ingredients with workflow, delivery, and data analytics tools.
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