Better Pharma Co Ltd, a veterinary pharmaceutical leader under Betagro Public Co Ltd (BTG), has reached a historic milestone in its global journey. Ceva Animal Health, headquartered in France, has entrusted Better Pharma with exclusive worldwide rights to manufacture, license, and distribute Pracetam, a breakthrough paracetamol-based oral solution for livestock.
This marks the first time Ceva has conferred global exclusivity to an Asian partner. The agreement reflects international confidence in Better Pharma’s manufacturing standards, technical expertise, and strategic vision. It also positions Thailand as a rising hub for animal health innovation.
Elevating a 30-year relationship
The milestone builds on three decades of trusted collaboration, transforming the relationship into a Strategic Global Partnership. Ceva is transferring advanced production technology, supplying raw materials, and providing Global Quality Assurance. These measures ensure that Pracetam produced in Thailand matches the quality, safety, and efficacy of products manufactured in France.
This shared commitment is captured in the motto: ‘Manufactured by Better Pharma, Trusted by Ceva.’
Redefining swine health
Developed under the concept ‘Beyond Fever Control,’ Pracetam shifts the focus from reactive fever relief to proactive swine health management.
- ✅ Comprehensive action: Reduces fever and pain, lowers stress, and accelerates recovery, boosting long-term farm productivity.
- ✅ Seamless administration: Easily dissolves in drinking water, avoiding injection-related stress, abscess risks, and gastric irritation.
- ✅ Economic value: Reduces livestock mortality and enhances overall farm yields.
Executive insights
Taweekeat Koukiattirat, Chief Operating Officer – Agro-Industrial Business at Betagro Public Company Limited, emphasized:
“This is a moment of tremendous pride for Better Pharma. Receiving sole global rights from Ceva validates our world-class facilities and team capability. This partnership not only raises local livestock health standards to an international level but also positions Thailand as a premier Global Animal Health Hub.”
He added: “When animals enjoy better health, farms achieve higher efficiency and sustainable growth. This reflects Betagro’s purpose: ensuring livestock receive care that is ‘Better’—on par with humans and pets.”