Montagne Noire launches pork salamis at 7-Eleven in Thailand

This initiative stems from a co-branding partnership between CPF’s Bûcher brand and Montagne Noire.

Together, they offer Thai consumers a unique culinary experience, combining French expertise and local innovation.

This collaboration leverages Bûcher’s strong reputation and CPF’s local market expertise to make high-quality products more accessible to the Thai market.

Expansion strategy in Southeast Asia

This partnership illustrates Montagne Noire’s commitment to developing products of international quality while meeting the expectations of the Thai market.

It is part of a broader strategy of expansion in Southeast Asia, aimed at introducing French charcuterie traditions to new and growing audiences.

Montagne Noire brand

For over 90 years, Montagne Noire has been crafting authentic French charcuterie, combining tradition, quality, and the French ‘Art de Vivre’.

Nestled in the heart of France, their products are slowly dried and matured to deliver their unique taste and texture.

The brand carefully selects the finest ingredients to bring consumers a gourmet experience that embodies the rich flavors of French gastronomy.

“Whether you’re preparing a charcuterie board for a celebration or exploring new culinary delights, Montagne Noire offers the perfect blend of authenticity and sophistication,” the brand stated.