The new brand promise underscores Orffa increasing focus on science-driven specialization in global animal production.
Orffa, a global producer of specialty feed additives, has announced its renewed purpose, vision and mission, distilled into a new brand promise: ‘Orffa. The science in your feed’.
With this announcement, Orffa reaffirms its commitment to placing validated science at the core of its solutions, supporting customers and partners with expertise and data that deliver measurable value across animal farming.
The global feed industry is undergoing rapid transformation, with rising demand for transparent, evidence-based and reliable insights. Orffa’s renewed direction responds to these needs by strengthening its scientific foundation and providing customers with clearer guidelines for formulation efficiency, performance predictability and sustainability.
The new brand promise reflects Orffa’s broader ambition to enable better-informed decision-making across the industry, grounded in peer-reviewed science and independently verified results.
Over the past year, Orffa has taken significant steps to further embed scientific excellence into its operations, including:
These developments mark the first phase of a broader roadmap to integrate scientific rigor more deeply into Orffa’s global organization. Additional initiatives are already underway as the company continues to expand its research capabilities and collaborations.
Aligned with its new brand promise, Orffa is also introducing its updated mission statement:
“We empower viable animal farming through science-driven specialization.”
This mission underscores the company’s focus on innovative, validated and highly specialized solutions that support future-proof animal production.
“Our renewed direction strengthens our commitment to scientific excellence. It will drive innovation in feed additive solutions and services, expand our global research collaborations and deliver measurable benefits for viable animal farming,” said Arno van der Aa, Orffa Director Marketing & Innovation.
Orffa’s refreshed identity goes live on its corporate website and will be showcased at Poultry India (Hyderabad) and VIV Middle East Africa (Abu Dhabi), where the company will present its science-driven approach to customers, partners and industry professionals.
About Orffa
Orffa is a science-driven feed additive producer with a clear purpose: to empower viable animal farming.
The company strengthens the long-term legitimacy of animal farming worldwide through science-based feed additive solutions, supporting systems that are economically sound, environmentally responsible, and socially accepted.
Orffa’s approach combines deep scientific expertise with true partnership:
Orffa is not just a feed additive producer. They are a partner in progress, integrating the latest scientific advancements directly into their solutions to empower viable animal farming.
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