Prasit Boondoungprasert, CEO of Thailand’s Charoen Pokphand Foods (CPF), is leading the company to national and regional recognition through innovation, sustainability, and good corporate governance.
In a world shaped by economic uncertainty, geopolitical shifts, and environmental challenges, true business success is measured not only by financial performance, but also by the ability to create lasting value for people, society, and the planet.
This leadership philosophy—driving business growth while taking responsibility for people, society, and the environment—has earned Mr Prasit recognition from leading institutions in Thailand and across Asia through three prestigious CEO awards:
- 🏆 Best CEO (Silver Award) – Thailand by FinanceAsia.
- 🏆 Asia’s Best CEO by Corporate Governance Asia.
- 🏆 Thailand Top CEO of The Year 2026 (Agriculture and Agro-Industry) by Business+ in collaboration with the Thammasat Business School, awarded for the second consecutive year.
CPF’s commitment
Behind these achievements is CPF’s commitment to a vision that integrates innovation, sustainability, and good corporate governance—driving balanced growth across economic, social, and environmental dimensions while contributing to global food security.
Guided by its ‘Sustainovation’ strategy, CPF continues to advance the agro-industrial and food business through innovation and technology. From standardized production and efficient resource utilization to reducing environmental impacts and delivering high-quality, safe, and fully traceable food, every step is designed to strengthen consumer confidence in every meal.
Three-Benefit Principle
CPF also remains firmly committed to the Three-Benefit Principle—creating benefits for the country, the people, and the company—as the foundation of its business operations.
The company strives to create shared value for consumers, farmers, business partners, communities, and the environment while contributing to a more sustainable and secure global food system.