The month-long initiative aims to stabilize the market, support consumers, and help pig farmers amid falling prices and lower demand.
Thailand’s Ministry of Commerce has launched a nationwide pork sales campaign to help consumers and support struggling pig farmers, a report by the Bangkok Post said. Throughout October, quality pork will be sold at USD 3.07 for two kilograms at designated points across the country.
The initiative, led by the Department of Internal Trade (DIT) in partnership with the Swine Raisers Association of Thailand (SRA), responds to falling farm prices of pigs and oversupply in the market.
Market pressure and consumer relief
Deputy Director-General Yanee Srimanee cited several factors behind the pork surplus:
These conditions have pushed pig prices below production costs, prompting intervention.
Last month, the DIT instructed retailers not sell lean pork below USD 3.13/kg. The current campaign offers 100 tons of pork at discounted rates, aligning with Commerce Minister Suphajee Suthumpun’s policy to reduce household expenses.
Pork is sourced from approved SRA farms and distributed via Blue Flag fairs and designated selling points.
Industry response and supply control
SRA President Sitthiphan Thanakiatpinyo said the campaign has been well received. It provides affordable meat to consumers while helping farmers release surplus stock and earn fair incomes.
To further manage supply, the association is implementing:
These measures aim to restore balance between supply and demand in the pork market.
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