Thai commerce ministry rolls out discount pork campaign

• ✅ Economic slowdown and reduced purchasing power
• ✅ Decline in restaurant business
• ✅ Return of Cambodian workers, lowering demand

These conditions have pushed pig prices below production costs, prompting intervention.

Last month, the DIT instructed retailers not sell lean pork below USD 3.13/kg. The current campaign offers 100 tons of pork at discounted rates, aligning with Commerce Minister Suphajee Suthumpun’s policy to reduce household expenses.

Pork is sourced from approved SRA farms and distributed via Blue Flag fairs and designated selling points.

Industry response and supply control

SRA President Sitthiphan Thanakiatpinyo said the campaign has been well received. It provides affordable meat to consumers while helping farmers release surplus stock and earn fair incomes.

To further manage supply, the association is implementing:

• ✅ A piglet cycle-cutting program to process 100,000 piglets into roast pork
• ✅ Cold storage of pork by major producers for six months
• ✅ A maximum of slaughter weight of 110kg per pig

These measures aim to restore balance between supply and demand in the pork market.