04 Dec 2025

USMEF promotes US pork in Malaysia through culinary competition

While Malaysia is predominantly Muslim, the non-Muslim segment of its population has a strong appetite for pork.

USMEF promotes US pork in Malaysia through culinary competition

Development efforts are accelerating in Malaysia to raise awareness about US pork quality among culinary professionals in the foodservice sector and with retail consumers.

While Malaysia is predominantly Muslim, the non-Muslim segment of its population has a strong appetite for pork.

The US Meat Export Federation (USMEF) collaborated with the prestigious World Master Chefs for Cantonese Cuisine (WMACC) for the first time to include pork in its Malaysia competition.

US pork CT butt was selected as the red meat cut for the competition.

Under the WMACC’s unique format, participants drew lots to determine which protein they would prepare.

Out of 25 contestants, three worked with US pork, with two winning ‘Distinction Gold’ medals and one earning a gold medal.

During the competition, a USMEF booth also showcased US pork for the competing chefs, international chefs attending from other WMACC competitions and foodservice operators from the region.

Funding support was provided by the National Pork Board and USDA’s Market Access Program.

Agreement on reciprocal trade with Malaysia

The United States Trade Representative announced recently that an agreement on reciprocal trade has been reached with Malaysia.

Malaysia already had mostly zero tariffs, and these will be maintained. Malaysia has agreed to reduce the 15% tariff on pork sausages to 10% on entry, and to immediately eliminate the 10% tariff on other sausages. The 10% tariff on other processed pork products also goes immediately to zero.

Although Malaysia had begun approving US pork plants without the need for an onsite audit, it is now expected to eliminate plant-by-plant approvals and onerous questionnaires and registration processes.


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