With the theme ‘Connect. Collaborate. Catalyze.’, CrushCon 2025 highlights U.S. Soy’s consistency, sustainability, and market leadership across the Middle East, North Africa and South Asia.
The U.S. Soybean Export Council (USSEC) is set to host CrushCon 2025 in Dubai on December 3-4, 2025, bringing together approximately 200 participants from across the Middle East, North Africa, and South Asia (MENASA) region.
As USSEC’s flagship annual event for MENASA, CrushCon spotlights the pivotal role of U.S. Soy in protein and edible oil throughout the region. This year’s theme—Connect. Collaborate. Catalyze—underscores the USSEC’s mission to foster partnerships, share insights, and drive innovation in the soy industry.
Delegates can look forward to:
Kevin Roepke, USSEC Executive Director for MENASA, emphasized the event’s significance.
“CrushCon remains one of our most coveted regional events and this year we have a dynamic line-up of speakers from across the world. Attendees will gain insights into global trade and learn about the pivotal role U.S. Soy plays in food systems,” he told porciNews Asia.
Powered by its Right to Protein initiative, USSEC will also host its annual HungerCON Champion Award. This accolade recognizes the efforts of pioneers championing food and nutrition security in the region. This year’s nominees include Pakistan’s Dr Kauser Abdullah Malik, India’s Dr B.M. Prasanna, and Nepal’s Bonita Sharma. The winner will be announced during the event. HungerCON spotlights U.S. Soy’s ongoing commitment to nourishing the world
With its blend of strategic discussions, technical sessions, and networking, CrushCon continues to position U.S. Soy as a trusted partner in global food and feed supply chains.
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AUTHORS
Bifet Gracia Farm & Nedap – Automated feeding in swine nurseries
The importance of Water on pig farms
Fernando Laguna Arán
Microbiota & Intestinal Barrier Integrity – Keys to Piglet Health
Alberto Morillo Alujas
Impact of Reducing Antibiotic use, the Dutch experience
Ron Bergevoet
The keys to successful Lactation in hyperprolific sows
Mercedes Sebastián Lafuente
Addressing the challenge of Management in Transition
Víctor Fernández Segundo
Dealing with the rise of Swine Dysentery
Roberto M. C. Guedes
Actinobacillus pleuropneumoniae – What are we dealing with?
Marcelo Gottschalk
The new era of Animal Welfare in Pig Production – Are we ready?
Antonio Velarde
Gut health in piglets – What can we do to measure and improve it?
Alberto Morillo Alujas
Interview with Cristina Massot – Animal Health in Europe after April 2021
Cristina Massot
Differential diagnosis of respiratory processes in pigs
Desirée Martín Jurado Gema Chacón Pérez
