True business success is measured not only by financial performance, but also by the ability to create lasting value for people, society, and the planet.
Prasit Boondoungprasert, CEO of Thailand’s Charoen Pokphand Foods (CPF), is leading the company to national and regional recognition through innovation, sustainability, and good corporate governance.
In a world shaped by economic uncertainty, geopolitical shifts, and environmental challenges, true business success is measured not only by financial performance, but also by the ability to create lasting value for people, society, and the planet.
This leadership philosophy—driving business growth while taking responsibility for people, society, and the environment—has earned Mr Prasit recognition from leading institutions in Thailand and across Asia through three prestigious CEO awards:
CPF’s commitment
Behind these achievements is CPF’s commitment to a vision that integrates innovation, sustainability, and good corporate governance—driving balanced growth across economic, social, and environmental dimensions while contributing to global food security.
Guided by its ‘Sustainovation’ strategy, CPF continues to advance the agro-industrial and food business through innovation and technology. From standardized production and efficient resource utilization to reducing environmental impacts and delivering high-quality, safe, and fully traceable food, every step is designed to strengthen consumer confidence in every meal.
Three-Benefit Principle
CPF also remains firmly committed to the Three-Benefit Principle—creating benefits for the country, the people, and the company—as the foundation of its business operations.
The company strives to create shared value for consumers, farmers, business partners, communities, and the environment while contributing to a more sustainable and secure global food system.
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AUTHORS
Bifet Gracia Farm & Nedap – Automated feeding in swine nurseries
The importance of Water on pig farms
Fernando Laguna Arán
Microbiota & Intestinal Barrier Integrity – Keys to Piglet Health
Alberto Morillo Alujas
Impact of Reducing Antibiotic use, the Dutch experience
Ron Bergevoet
The keys to successful Lactation in hyperprolific sows
Mercedes Sebastián Lafuente
Addressing the challenge of Management in Transition
Víctor Fernández Segundo
Dealing with the rise of Swine Dysentery
Roberto M. C. Guedes
Actinobacillus pleuropneumoniae – What are we dealing with?
Marcelo Gottschalk
The new era of Animal Welfare in Pig Production – Are we ready?
Antonio Velarde
Gut health in piglets – What can we do to measure and improve it?
Alberto Morillo Alujas
Interview with Cristina Massot – Animal Health in Europe after April 2021
Cristina Massot
Differential diagnosis of respiratory processes in pigs
Desirée Martín Jurado Gema Chacón Pérez
